The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

Most of us would agree that there’s a clear—and even obvious—connection between the things we believe and the way we behave. But what if our actions are driven not by our conscious values and beliefs but by hidden motivations we’re not even aware of?The “hidden brain” is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside our...
By Shankar Vedantam
Hardcover: 288 pages
Publisher: Spiegel & Grau; 1st edition (January 19, 2010)
Language: English
ISBN-10: 0385525214
ISBN-13: 978-0385525213
Product Dimensions: 6.3 x 1 x 9.6 inches
Format: PDF Text djvu ebook
Reviews:
If you read a lot of books in this genre, then this is likely to be a retread of older studies for you. If not, then you might enjoy it. It's an easy read, and there's a lot of fascinating material.That said, the author's own "hidden" biases are on full display as well. His chapter on racist bias...
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