Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was theimportance of investing in our customers, but when was this anydifferent? So says Joseph Jaffe, bestselling author of LifeAfter the 30-Second Spot and Join the Conversation, anda leading expert and thought leader on new media and social media.In most businesses, it costs roughly five-to-ten...
By Joseph Jaffe
Hardcover: 304 pages
Publisher: Wiley; 1 edition (January 26, 2010)
Product Dimensions: 6.3 x 1.1 x 9.3 inches
Format: PDF ePub djvu ebook
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I have a gig on Fiverr where I offer writing services. I also read a heck of a lot (about 100 books per year), both fiction and non-fiction. When I was asked if I would read this book and summarize a number of sections, I jumped at the chance.My son started his own business about a year ago and I am...
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